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Health And Safety CartoonsScreen Safe - Digital Signage, privacy, law and health and safety

Advertising has always had its detractors. Whether on television, radio and even in the earliest days of print advertising, there have always been those who find advertising and invasion of privacy.

And things are even worse in the modern world. Send unsolicited email spam is a nuisance to the best of cases, while the digital display starts to creep into all sorts of areas.

Ad Creep

ad creep is the term to describe the way advertising has crept into the pages of newspapers, magazines and television and radio have invaded nearly every aspect of our lives from day to day and is now in shopping centers, schools, doctors' offices, hospitals, restrooms, elevators, on the ATM, and even garbage cans, vehicles and restaurant menus.

There are a whole series of laws designed to undermine and prevent the advertising of our privacy being invaded, but with the advent of new advertising media such as digital advertising and digital signage outdoor landscape of the Advertising is changing all the time.

Outdoor Digital Signage

Outdoor digital signage has generated considerable criticism in many quarters because of supposed danger to traffic, it could pose. There are those who argue that the bright moving images on billboards are distracting and there was a series of steps to ensure that the digital traffic signals is limited.

New Technology and Privacy

Other concerns have been praised on emerging technologies that are beginning to develop in the digital world. Face recognition is among them. This technology will allow advertisers to keep a journal of an individual - using their face (or iris) as a method to recall their data. Advertisements can then be targeted specifically to an individual.

However, much of this controversy is an overreaction. As mentioned, advertising has always been controversial and modern digital outdoor is the latest in a long line of different methods of advertising.

Perhaps the excessive reaction is best described by a quotation from the soundtrack of science-fiction cartoon Futurama in the year 3000 AD advertisers have the technology to beam advertisements to you when you sleep, and the protagonist of the show, Fry, complains that in his time, announcements were:

"Only on TV and radio. And in magazines and movies and ball games and on buses and milk cartons, and T-shirts and written in the sky - but not in dreams. No, sir-ee! "

Posted on July 16, 2010.
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