Special feature: the secrets of magnetic advertising One of the biggest mistakes I see made by well-meaning network marketing is the attempt to write, create and place ads without proper training.
I picked up this month the Home Business Advertiser, which essentially serves as a platform for targeted advertising network for marketers, complete with a handful of articles by industry leaders.
Here's the sad I'm going to guess there are about 200 ads in the magazine ranging in size from small ads to full pages. Of these 200 + ads, I found fewer than ten people who were really good, and half of those who have been professionally written and tested by companies large lead that placed!
The rest: Page after page after page of wasted time, potential, and money. Unless you know exactly what you do, DO NOT put anything more than a
small, inexpensive classified while you learn the ropes.
The sole purpose of your advertising is to create a direct drive that lets you capture their contact information. Period.
Your ad encouraged to call an 800 number, or sends them to a website where they can leave their contact information in exchange for something of value. (You have to give them ad *** good reason to leave their info, or they will not).
Whether you send them to a website or 800 number, these tools have one goal: To enter this information. Do not sell your business. Not to tell them about your business. You simply enter their information.
Once you have the information you need to establish a good relationship with that person. They do not buy if you want, and most people like someone you trust. You do this by providing a wealth of information and great products that really make a difference in their lives.
And do not just give them information through a bi-monthly, to establish many ways for them to learn about you and your services.
This is essential: The fact that I am using all the tools to educate. I do not hide information. I give it, with the opportunity to learn more.
People would not be able to see the value of product or system if I kept all that behind a cart page.
Why is it important to have so many options? Because once a person finds something that could solve their problems, they want to dive and learn as much as possible.
With a variety of tools, they can see, hear, smell, and take ownership. And you can buy each of these points of return items and reaffirms the original message: Magnetic Sponsoring, because it can help you grow your business.
I rarely spend money on advertising that does not have the ability to automatically create and immediate cash flow direct response. In other words, I almost never advertise only "leads" for my MLM opportunity like everyone else there.
I can and I do, but when the person is selected in my page, they will learn, and have the opportunity to purchase a product information in any detail, whether mine or another product marketing, I am selling.
I advertising information products that are sold retail through a reply direct online sales page automatically, 24 / 7. This pays for my advertising which means that I can advertise incessantly towards the target market (other network marketing) free.
Caution: Be very careful when it comes to making claims on the income from your website or in your ads.
The bottom line is that you are on a very fragile when you list the model numbers of income and production. The best thing to do is to consult a lawyer before MLM move forward if you insist on using these types of figures.
Posted on July 13, 2010.
