New road safety advertisements could cause increase of personal injury claims If you turned on the television or the radio recently, you may well have seen a new ad that sends shock waves around the UK, and serves as a reminder of the dangers of speeding on roads in Great Britain . He draws special attention to victims of dangerous driving.
Some observers hope that the announcement will mean people injured as a result of reckless driving with fewer inhibitions when it comes to making personal injury claims, as they understand that they can claim compensation recovery more Quick and function of alerting those who regularly break the speed limit that was in danger of others by speeding is not acceptable.
The TV spot shows a driver who killed a child in a car accident and can not live normally, without feeling guilty for their actions. He tells the driver to see the body of the child he killed in various places, including the edge of a road where the bus sat on the grass when walking in the park with his son, and beside his bed when trying to sleep.
The radio spot tells a similar story in which the voice of the child to take the role of narrating the life of the driver who killed a number of years before the speed. Just the announcement of television, the driver can not participate in activities such as watching a football game, spend time with their children or even sleep. The message in both ads is that there is no reason that can possibly be good enough for speeding you are endangering the lives of others, and may even lead to killing someone. Pilots in the advertisements are displayed to be tormented for the rest of their lives by what they did.
The announcements come as part of the focus group! campaign, launched by Jim Fitzpatrick, the Road Safety Minister. Advertising, on which £ 3.2 million has been spent, spread over various media, including cinema and online advertising as well. The slogan for the ads is "Kill your speed, or live with it." It comes on the back of another THINK! Campaign that has highlighted the shocking difference between the chances of a child alive after being struck by a car at 30 mph and the chances of a child alive after being struck by a car at 40 mph.
The new ads, however, are not just for those who drive recklessly by speeding. Some commentators have suggested that the ads, we hope to draw attention to the victims of road accidents. In addition, it is hoped that more victims will recognize that when an accident is not their fault, arguing that compensation will help ensure that the offending driver will be much less likely to drive dangerously again. Not only that, but, especially in regard to advertising, they will realize that it could have been much worse. Both announcements and requests for compensation for such injuries also deter other drivers of speed and reckless driving.
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Posted on May 25, 2010.
