Stop The Catbox

Necessity is the mother of invention ...
People ask me how I get ideas for things over which I work. Regarding the idea and design for StopTrax TM I must confess that I did not have much choice!. In spring 1998, I bought my first house. Then I got a kitten for my first house. Then I became very, very busy with a mission board. Towards the beginning of September things started to calm down and I finally had time to do spring cleaning. I was shocked and appalled that there was follow-up cat litter around the kitchen and most low. I purchased a number of products that claim to eliminate the caterpillars cat litter. All the products I could find only worked for one day or two before they had to be emptied or cleaned, which makes them high maintenance and therefore unnecessary. Finally, in desperation I started to design a device that would solve the problem of cat litter tracked once and for all!

Function follows form ...
I knew I needed to keep the cat to walk on the litter, he had already followed in the area of cat litter. My initial idea was something like a window screen as the cat walked across. The cat litter will fall through the screen or grid and the earth in a tray, which would be emptied regularly (weekly or monthly). The first prototype was two feet wide and four feet long and about six inches in height. Once I discovered that I actually thought that selling the idea and pay my student loans ...

What is value of this idea?
The easy answer is "as much as you can get for it." Finding the real value is something else. It depends on a number of different factors, which include production costs, total market penetration should market and prices. Moreover, the list is long. After some web research and obtaining industry statistics pet, it occurred to me that this was a project that I wanted to keep. The pre-production samples have been designed and ordered. Patents have been filed. A name was chosen. websites and 800 numbers were acquired. The market has been segmented market strategy has been developed. Packaging is designed . Finally, most everything in place, we were ready to visit the pet stores.

Better by Design ...
Why? Because at KittyMaid our main concern is not price-point or shelf space in supermarkets. This product has been designed to stop tracking of cat litter for a cat owner who wanted a low maintenance, easy to use product to virtually eliminate the cat litter monitoring for good!