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Workplace Safety TopicsUsing video to communicate safety

More than ever, health and safety has become a priority in almost all workplaces in Australia. It became the mantra of government advertising campaigns that many "any employee has the right to return home safely" and how "it is the responsibility of employers and employees to ensure a safe workplace" .

Organizations must, by law, ensure that their employees are well trained to perform their jobs in the safest way possible and that policies in particular health and safety are met.

The organization said the employees involved, the information must be disclosed - there is a multitude of different communication channels that can be taken to deliver a message of workplace safety. It can be as simple as a trainer standing in front of the ESS group, or perhaps a group discussion or role play. Technologies such as PowerPoint, video or programs e-learning can be used as a primary training tool or as an aid to reinforce the spoken message.

Unfortunately, a topic such as safety can often turn a deaf ear. For some people, the idea of discussing the risks of manual handling or reporting near misses with a manager or colleagues would be about as exciting as watching paint dry. In many cases, it may take a serious injury or death, ultimately, to change the mindset of an individual or culture of an organization.

However, integrating video in a training session on security can provide a range of benefits. These include:

1. Continuity of message - Whether the induction of new employees, or conduct refresher training for existing employees, using video to convey the message will ensure that each student receives exactly the same message, the same way. That everyone is on the 'same', which is an important component of an organization's ability to comply with legislation and ensure a safe environment and health.

2. A picture is worth a thousand words. In most cases, video can deliver a message far more effectively than words alone, especially when trying to describe an action or a particular technique. Time is a precious commodity nowadays. Any opportunity to communicate a message more effectively will always have a positive effect on the workplace.

3. More importantly, the video did a great job to convey the emotion. If the intention is to send a message of great importance, the ability to tap into people's emotions can be an excellent strategy. A message or idea is more likely to remember whether it has an impact. As evidenced by many of today's TV advertising campaigns - Whether for safety, anti-smoking or safe driving - "shock value" is a method used to ensure not only the public gets the message but it sneaks its way into their subconscious.

While the video has a number of advantages in safety communication, it is always important to understand the target audience and the actual content of the video itself. Is it relevant? T it in contact with the target audience? T-it answer the rest of the training course materials /? Will he sell the message?

If you can produce or find a video that tick all these boxes, we suggest you just find yourself and your workplace a great investment!

Posted on May 25, 2010.
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